About KSI - Kioicho Strategy Institute -

WHO WE ARE

Kioicho Strategy Institute (KSI) is a Tokyo-based public policy consulting firm and think tank, offering clients strategic insights, policy intelligence, and government relations support—rooted in deep institutional knowledge and bolstered by robust networks across Japan’s policymaking ecosystem.

Mission

Creating a Better Society that Meets the Needs of the Times

Vision

Co-Creating a Harmonious Society

WHAT WE DO

1. Public Policy Consulting

  • Provide strategic advisory on policy formulation and implementation
  • Develop tailored government-relations strategies

2. Think Tank Research & Analysis

  • Conduct in-depth policy research and produce white papers
  • Deliver thought leadership and scenario planning

3. Public Affairs & Media Relations

  • Engage and advocate with key stakeholders
  • Design and execute media strategy, press outreach, and communications

Our Strengths

  • Deep Networks in government ministries and the Diet
  • Trusted Access to key policy stakeholders
  • Research Leadership backed by rigorous think-tank capabilities
  • Proven Track Record of influencing policy outcomes

Example of Recent KSI Accomplishments

  • AI Medical Device Council

    • Established an industry association for AI medical devices in Japan
    • Organized regular meetings with ministries and agencies
    • Successfully advocated for regulatory changes to the AI approval process of manufacturing methods in medical devices
    • Goal : AI technology to predict diseases, enable early detection and intervention, extend healthy life expectancy, optimize medical costs, and improve physicians' work environments

  • Electric Kick Scooters

    • Established an industry association for electric kick scooters in Japan
    • Led collaboration with a cross-party parliamentary group to advance policy discussions
    • Successfully advocated legal reforms enabling kick-scooter sharing services in Japan
  • Active Cyber Defense

    • Organized an expert panel, primarily consists of legal academics, to examine the legal limitations preventing the implementation of active cyber defense technologies in Japan, and published a comprehensive report that incorporated international legal frameworks
    • Hosted a symposium at the National Diet Members' Office Building to discuss the legal framework for active cyber defense
    • Advocated for the “Cyber Defense Capability Enhancement Act” during the 2025 ordinary session of the National Diet
  • Privacy-Enhancing Technologies (PETs)

    • Established an industry association for PETs and provided strategic guidance to elevate its public and governmental presence
    • Secured the association's inclusion in public consultations conducted by the Personal Information Protection Commission (PPC), Government of Japan, during the policy-formulation process
    • Played a pivotal role in influencing the triennial amendment of the Act on the Protection of Personal Information in 2025, successfully preventing the implementation of a proposed revision by the Commission

COMPANY PROFILE

Company Name Kioicho Strategy Institute, Inc. (KSI)
Representative Naoya Bessho, President & CEO
Established April 2017
Headquarters Akasaka Building 2F, 4-1-32 Akasaka, Minato-ku,
Tokyo 107-0052, Japan
Business Activities Public Affairs (Government Relations, Lobbying)
Crisis Management, Governance
Research and Policy Proposals
Policynews.jp
KSI Government Auctions
Local and Regional Development Support
Cafe and Guesthouse "ARBOLITO" (Biei Town, Hokkaido)
Employment Placement Services

OUR TEAM

Naoya Bessho: President & CEO

Our Team of Professionals - Kioicho Strategy Institute

With more than 20 years in public policy, Bessho brings deep expertise at the intersection of business, regulation, and society. He joined Yahoo Japan Corporation in July 1999 and, as General Manager of the Legal Department and an Executive Officer through 2018, oversaw a broad portfolio that included legal affairs, intellectual property, public relations, policy planning, public service, and risk management. During this time, he played a central role in aligning corporate strategy with evolving social and regulatory expectations.

Since April 2020, he has served as President & CEO of Kioicho Strategy Institute, Inc., leading the firm’s policy development, strategic recommendations, and public-interest initiatives to foster evidence-based dialogue between the private sector and government.

Other Roles
- Professor at Kyoto College of Graduate Studies for Informatics
- Member of Industrial Structure Council at METI
- Executive Digital Advisor of Odawara City, Kanagawa
- Executive Director, Japan IT Business Association
- Fellow, Computer Software Association of Japan

Members

- More than half worked at former Yahoo Japan
- Former Diet secretaries and aides
- Ex-political journalists
- Former House of Upper House staff
- Former professionals from international financial institutions and economic news anchor for international broadcasting

Message from the President & CEO

What Kioicho Strategy Institute, Inc. (KSI) aims to achieve is "connecting people and designing the right rules.“

We, KSI, operate in an ever-changing society with our mission to "Creating a Better Society That Meets the Needs of the Times" through policy and crisis management consulting, regional revitalization support, digital transformation promotion, and the implementation of new business models, we tackle societal challenges and deliver meaningful solutions.

Modern society constantly faces unavoidable changes including climate change, population decline, and aging demographics. Furthermore, advances in science and technology, along with the diversification of values, significantly impact our social structures. In such circumstances, to build a society where each individual can pursue happiness, we ourselves must become agents of transformation and strive to create a sustainable and harmonious society.

Our vision of "co-creating a harmonious society" means fostering stability and security in people's lives as our foundation, while generating new value and leading toward coexistence and co-creation rather than division. We consider it our mission to work alongside businesses, local governments and communities to identify challenges, propose solutions, and contribute to the growth and development of society as a whole.

We serve as a bridge between "knowledge" and "practice" to help society move in a better direction, working hand in hand with all stakeholders to help create the future. The realization of a better society is not something that can be left to others—it emerges from the accumulated awareness and actions of each one of us living in the present.

KSI will serve as a reliable "compass" in this era of transformation, working together with you to build a sustainable and prosperous society.